|
Digital
Technologies |
Digital
Technologies have created huge and profitable industries, as shown
by these three examples: |
| |
|
| The
winners, so far |
Information
Technology |
After
50 years there is a huge and profitable industry engaged in hardware,
software and services. |
| Integrated
Circuits |
After
40 years there is a huge and profitable industry serving multiple
industries. |
| Digital
Communication |
After
20 years there is a huge and profitable industry offering products
that other companies eagerly seek. |
| |
|
|
Digital
Media |
There
was expectation that Digital Media would trigger a Digital Media
Revolution with beneficial effects on society and business. |
| |
|
|
The
potential winners with Digital Media
|
• Creators should have new ways
to express themselves
•
End users should attain new levels of satisfaction and
•
Business players should find new opportunities aplenty.
|
| |
|
| Did
they win? |
Ten
years after Digital Media have first been deployed, the Digital Media
Revolution is not happening. |
| |
|
| The
losers |
•
There
are no examples of companies who are thriving because of Digital Media,
certainly not to the extent other Digital Technology companies have.
•
Some
end users may get benefits sometimes - but only if they flout the
rules.
|
| |
|
| Need
to act |
There
are initiatives under way, such as the MPEG-21 Multimedia Framework
project.These are providing major foundational standards, but technology
is not sufficient to guarantee that the Digital Media Revolution will
indeed happen and the expected benefits achieved. |
| |
|
| A
proposal |
We
must apply concerted collective efforts to get out of this impasse
and establish a Digital Media
Project to help the Digital Media Revolution take hold. |
| |
|
| In
4 steps |
1st
step |
A common
basis of knowledge is established and shared interpretation tools
developed. Riding the media bits is offered
as a vehicle to achieve these two goals. |
| 2nd
step |
A Digital
Media Manifesto defining the scope of the Digital Media Project
is collectively prepared. A draft
is offered to kickstart the discussion. |
| 3rd
step |
The Digital
Media Project is set up as agreed in the Digital Media Manifesto,
and run under the aegis of a not-for-profit organisation. |
| 4th
step |
The Digital
Media Project develops strategies whose execution will be recommended
to appropriate entities. |
| |
|
| Method
of work |
If
you agree on the analysis and the need to take action, you are invited
to send your comments
and contribute to the drafting of the Digital Media Manifesto.
Contributions will be used according to the
communication policy. |
| |
|
| Help
is needed |
The
Digital Media Project is an international effort. Help making the
Digital Media Manifesto multilingual will be appreciated. |
| |
|
| Next
reading |
The
Digital Media Manifesto |
