The Digital Media Manifesto

 In Progress


David Jephcott


Comments on "Final draft of Digital Media Manifesto"



 Executive Summary

I think we should define early on in this document what we mean by "Digital Media".  As Andy has stated sometimes it refers to content and other times to storage or transmission media. In some cases "media" can be used as a collective term for television radio newspapers etc. To encourage the read on (or otherwise) we should define what we mean.

Suggestion: Today Digital Media (the term used in this document to describe Audio and Visual content in a digitised form or the medium of storage or transmission in digitised form)  has been enabled ...................................

This document's relevancy for both economic and social well being is of the prime importance and I would like to see this stated way up in the executive summary

Suggestion  ......the achievement of a full Digital Media experience will  contribute to the economic and social improvements of mankind in the future although at the moment would seem to be stalling due to vested interests which were born during the pre digital era. There is too much at stake............


Analogue Media

I have read this and also Andys comments. My feeling is that we are getting into a deep water here as there are many engineers who will take issue when we talk about "seperation from its physical carriers" A  carrier can bear little resemblance to the signal it is being modulated by at the time it exits an analogue signal processor.  It isn't going digital which is really causing the problem but the advances in technology and the difusion of low cost technology. If computers had stayed analogue (they may well return one day perhaps in Bio form) we still would have the same problem. Quantising an analogue signal does not make it digital but using present day low cost digital technology we can represent it, store it, transmit it, duplicate it etc in a digital form. My ears and eyes still works in analogue. However having said that I accept that many people will understand if we blame it on digital.

Suggestion Although audio and visual content could be packaged in many forms and using many types of materials the "analogue nature" of the actual recording together with the relatively high cost of the medium used prevented large scale duplication and clandestine distribution. Also the "analogue" nature of the amateur recording  produced progressively copies of low quality. This requirement to buy originals for quality vision or listening led to a highly regulated distribution channel and shaped the form of public policy , legislation as well as usage rights such as "fair use".


Legal Solutions

Andys comment 9


I think we could refer to "playing and recording devices" here as hardware covers many things and here we are referring to specific items.



The DRM technology solution, so far

.......the deployment of radically new "audio and visual reproduction and recording devices"

......are opposed because due a possible mismatch of their existing reproduction and recording devices to some new DRM'd content or the new devices inabilty bto pay or record existing non DRM'd content find DRM cumbersome and ........


The Economic Damage

Networks are the natural vehicle to move media. The slowness by which telco and cable companies are adapting to carry Digital Media and developing value added services for their broadband networks will in its turn slow down DM technological development. Todate there has not been a true merge between consumer electronics and the PC industry  resulting in stagnation in both areas. Attempts by several telco's to provide comprehensive (Home entertainment, Internet Access and Telephony) are progressing but at the present rate will be several years before it is mainstream...........

Devices are needed..........


to be continued .....