The Digital Media Manifesto



Alberto Lombardi


Comments on "Complete draft of Digital Media Manifesto"




I found the overall document well done and clear, but I have some general remarks I wish to share with you:

A. when in the Introduction it's stated that "DM is in a phase of stagnation" I believe that it is too strong: my view is that the forecast of the growth of DM (Internet, digital TV, IT,....) in late 90's was overestimated, but the growth in most of the sectors of DM has continued in 2000-2003 but at a slower pace; however, in order to be consistent, some market figures should be used to show whatever situation we are in today, and do not leave the issue open for "opponents" to disagree; whatever situation we are in today, DM could be a much more attractive market if some of the issues raised in the DMM are solved;

B. the problem about DRM is "credibility": the right owners, in particular of premium content, do not believe in most of the technology around, and so do not release their content: therefore, an important aspect would be to create a kind of "certification authority" in parallel to any standardisation body where the content providers are heavily represented in order to certify the different parties involved (manufacturers, sw vendors, service providers, etc.) guarantee the "quality" that has been agreed.... self certification is not enough with the commercial interests around content

C. in 3.1.3 I think we are again in the situation of my point A: in last year/months broadband access (xDSL) subscriptions have raised a lot in several EU conutries, following what happened in US and some part of Asia the previous year(s)....., but I agree that "Evidence of domestic broadband demand today suggests that it is not 'new services' as such that are currently causing people to buy"... instead for DTT, dig cable and satellite is different, the growth is much slower, but even here the million of payTV users around EU and US are a reality.... maybe it would help to see some figures on subs to the different media; however, new technology is meaningless if does not bring real benefits to the users, and in my opinion, that's why people buy BSkyB or Sky Italia to watch football (the only place to watch it!) but do not buy a VOD service if VHS/DVD is available or they can go to the theater..... GSM is the example to follow: standard solution and unique value proposition (mobility), in DM very few players have been able to do the same.